ACW* Salomon
A refined study in contrast, the collection captures Salomon through the lens of post-industrial Britain - a place where
heritage and innovation, individuality and community exist side by side.
The campaign features two artists, Shabaka Hutchings and Reek0, in Central London. As their paths gradually
converge, contrast evolves into connection, culminating in a meeting that feels both spontaneous and inevitable.
One of the UK's most influential contemporary musicians, Shabaka Hutchings is renowned for blending jazz,
electronic, spiritual and diasporic traditions into a singular artistic language. His recent focus on flute studies,
informed by traditions from Japan, the Americas and beyond, reflects a practice rooted in exploration, curiosity and
constant evolution.
Alongside him, Tottenham-born artist Reek0, a member of the Brighter Days collective, brings a distinct perspective
shaped by personal storytelling and everyday experience. Combining intricate lyricism with an effortless flow, his work balances raw honesty with imagination, representing a new generation of voices emerging from London's
cultural landscape.
Together, Shabaka and Reek0 embody the campaign's central idea: that seemingly different worlds can find common
ground through creativity, curiosity and shared expression.
heritage and innovation, individuality and community exist side by side.
The campaign features two artists, Shabaka Hutchings and Reek0, in Central London. As their paths gradually
converge, contrast evolves into connection, culminating in a meeting that feels both spontaneous and inevitable.
One of the UK's most influential contemporary musicians, Shabaka Hutchings is renowned for blending jazz,
electronic, spiritual and diasporic traditions into a singular artistic language. His recent focus on flute studies,
informed by traditions from Japan, the Americas and beyond, reflects a practice rooted in exploration, curiosity and
constant evolution.
Alongside him, Tottenham-born artist Reek0, a member of the Brighter Days collective, brings a distinct perspective
shaped by personal storytelling and everyday experience. Combining intricate lyricism with an effortless flow, his work balances raw honesty with imagination, representing a new generation of voices emerging from London's
cultural landscape.
Together, Shabaka and Reek0 embody the campaign's central idea: that seemingly different worlds can find common
ground through creativity, curiosity and shared expression.
Every panel, seam, and layer is exposed to celebrate the shoe’s architecture and the precision of its design. Subtle
traces of wear hint at a lived-in journey, giving the silhouette a raw, authentic character.
Playing with deconstructed forms and industrial textures, the design merges functionality with artistry - creating a
sneaker that feels both familiar and refreshingly unexpected.
The ACS Pro ACW combines a floating cage structure with an asymmetrical lacing system, creating a bold
architectural silhouette. Distressed eyelets, a grain-textured midsole, and geometric detailing reinforce its
deconstructed, post-industrial aesthetic. Built with rugged Matryx® Kevlar® mesh and a robust upper structure, the
shoe delivers exceptional durability, lightweight performance, and steady support.
traces of wear hint at a lived-in journey, giving the silhouette a raw, authentic character.
Playing with deconstructed forms and industrial textures, the design merges functionality with artistry - creating a
sneaker that feels both familiar and refreshingly unexpected.
The ACS Pro ACW combines a floating cage structure with an asymmetrical lacing system, creating a bold
architectural silhouette. Distressed eyelets, a grain-textured midsole, and geometric detailing reinforce its
deconstructed, post-industrial aesthetic. Built with rugged Matryx® Kevlar® mesh and a robust upper structure, the
shoe delivers exceptional durability, lightweight performance, and steady support.
